The problem
The average person uses around 100 rolls of toilet paper per year. Over a lifetime, that's tens of thousands of rolls — and thousands of pounds handed to corporations who invest nothing back into the world.
Where your $8,000 lifetime spend goes
- Big brand profit margins - 40%
- Marketing & advertising - 25%
- Packaging (plastic wrap) -15%
- Given back to the world - 0%
Big brands spend more on advertising toilet paper than they do on improving it. You're not paying for quality — you're paying for the commercial that tells you it's quality. The product itself is almost identical year on year, but the price keeps climbing.
Meanwhile, the rolls get shorter, the sheets get thinner, and the packaging gets louder. The only thing growing is the margin.
Longer rolls = genuinely better value